Style Advisor Guy“If John Bull turns around to look at you; you are not well dressed, but either too stiff, too tight, too fashionable.” Attributed to a famous British Dandy Beau Brummel. Most men really don’t care in today’s world what they wear. They look for clothing that is cheap, appears to fit and will serve its purpose. Ah, but for those that do, Style Advisor Guy will help you “find your style.”

Men hate to shop and usually go to the same safe items because it takes less time and is easy. Same jeans, same shirts, same underwear, blah, blah, blah. But for those who care, I am here to help. This isn’t a blog (hate that), chat (don’t like that either), but an advice conversation. I’m here to help you choose this, not that, buy this, not that, wear this, not that. There are tons of magazines telling you what to wear: Calvin says to buy this, Hugo wants you to buy that, Tommy wants you to wear this, Ralph wants to you change your lifestyle to this. On and on… But what do you feel comfortable wearing? What is your preference? You are probably so confused, you go back to the same old “safe” stuff.

Let me give you a little sample of what I’m talking about. My advice is to never wear a button down collar shirt with a double breasted suit. Easy enough. Why? The button down “polo” collar shirt, brought to this country and popularized by Brooks Brothers was considered a casual style shirt. (More on the history later). Though you may have seen clothing and fashion mavens Fred Astaire and Cary Grant at one time or another wearing the collar with a double breasted suit, it was probably due to the overwhelming popularity of the collar in the 40’s and 50’s.

This column will be more than simple things like that, although sometimes simple can be confusing. It will involve patterns with patterns, colors that may or may not be good for you, though fashionable, what to wear to a party, beach wedding, and anything that helps you find your comfort zone.

But, you say, “Why this guy? Well, I have over thirty years of fashion retail experience, including buying, merchandizing, marketing, custom (Made-To-Measure), and selling. Had a creative ad agency for retail and fashion, taught a year of Fashion Merchandizing and Retail at a fashion school and started this conversation. But my interest and influences go beyond clothing.  I have a tremendous appreciation of the arts and its influences and hopefully bring this to help make choices. Choices I hope you will appreciate.

Remember, Style is Fashion sifted through time.